For example, you have got a problem and met so many people to figure out the solution. So there random people share their experiences from different angles – which one should you believe?
Of course, we rely on trustworthy people greatly since these experts have identities that make them worth listening to for sure.
Same thing with Google. When you publish a blog, Google doesn’t know if the author is trustworthy or not. This makes sense!! Then why does Google give my site priority on top of their search engine?
The EAT strategy is a great way to give your articles the priority they deserve. This article will introduce you to what it means and how you can build an EAT Campaign in order for Google to always give a high ranking upon completion.
What Is E-A-T?
E-A-T is a concept that was first published in 2014 and it has gained more importance over time. It stands for Expertise, Authoritativeness, or Trustworthiness which are all qualities you want your website to have as well.
How E-A-T Becomes a SEO Ranking Factor
Google understands the article where it is published to be from a trustworthy source, so now your content will rank higher in search engine results.
It is important to write more articles on a particular topic because that will make your blog become expertise in the Google search engine. So you should try and cover all aspects of what people are searching for, not just one specific thing or subject matter.
The more articles you share on social media and forums, the higher rank your article will get. Guest blogging is a great way to establish authoritativeness with Google by writing for different blogs that are relevant in size or subject matter- which means they’ll bring lots of traffic back into yours.
How to Build E-A-T
According to Google, a site’s E-A-T (Expertise, Authoritativeness, Trustworthiness) is “a measure of the quality of information and the level of trust that can be placed in it.” In other words, it’s a ranking factor. So how do you make sure your site has high E-A-T? Here are a few tips.
- Make sure your content is well written and informative.
- Get expert input on your content whenever possible.
- Monitor user feedback and make changes as needed.
- Keep updated old content
- Share articles on social sites and forums so that people can see what you’re doing.
- Write a guest post for websites.
What Is the Relation Between E-A-T and YMYL?
YMYL is a guiding principle for Google’s classifying pages that impact your finances, health, and safety. The acronym stands for “Your Money or Your Life.”
Misleading or inaccurate information is a huge problem for the internet, and YMYL sites are held to a high standard of E-A-T due to the nature and importance that information has for users.
The EAT play is a crucial part of the YMYL site.
YMYL sites are Health and Safety, Finance, Law. These are the most common.
Why Is E-A-T so important for YMYL?
When people gather information from the internet and that data is directly included in their finances, health, or law. It can be dangerous for them personally if it’s fake.- Very Logical Right!!
For example, You might have a skin disease and think that a web page will tell you about how to treat or prevent your condition but instead, we found out our search was fake and made things worse for us in some cases.
To sum up
Having your own website is a great way to establish credibility in front of potential clients and build up trust. It also helps when it comes time for search engine optimization (SEO) because Google will give more weight to sites that have been created by people with high-quality content than ones without any substance at all.
To ensure that you have a chance of success, it’s important not only to generate traffic through organic methods but also by using sites like Facebook and Twitter. These social media platforms can help increase your visibility on the web which will then lead directly to more customers for products or services offered.
To build YMYL Sites on the internet, be sure that you have all of your proof posted online and can be trusted by Google.
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